PR is a storyteller. It involves developing messages to be conveyed to whom, and how, with the core branding messages based on the PR strategy. Conveying the desired information, visualizing it, and conceptually transforming it into a message that resonates and evokes empathy are crucial. PR professionals become narrators, broadcasting messages through the media.
Of course, the foundation for these key messages is the target audience of the companies, brands, products, services, etc., as well as the concept and the strategies to achieve them.
It is not uncommon for clients to realize that things might have seemed understood but lacked cohesion, or that different interpretations were prevalent.
At Integrate Communications, we understand and interpret these aspects as a series of processes, providing comprehensive communication services.