As part of marketing efforts, there are cases where research is conducted. However, the realm of research within marketing is vast and encompasses a range of areas, including consumer trend analysis, awareness surveys, product development, story development, and advertising evaluation. The methodologies also vary widely, from simple web surveys to qualitative research methods like group interviews, monitoring, and questionnaires.In PR, it is possible to construct a PR story based on research findings as guidance.At Integrated Communications, we offer a one-stop solution service for the entire process of research, from planning and design to conducting the research, analysis, and its implementation in PR.This is a service that is often implemented in conjunction with marketing plan development.
Additionally, as a unique research approach with strong connections to the press, we offer media hearings. Through direct interaction with target media outlets, we can swiftly gather insights into media reactions, interests, and interpretations.