SNS Influencer Marketing
The utilization of social media platforms commonly known worldwide, such as Facebook, X, and Instagram, varies in characteristics depending on the project or country. While some social media platforms like LinkedIn and WhatsApp are not extensively used in Japan, there are others like LINE that are overwhelmingly popular within Japan and various Asian countries. Social media networks, when combined with offline marketing or used in conjunction with Key Opinion Leader (KOL) marketing, are indispensable and powerful tools in PR. In influencer marketing, we possess unique KOL networks in various fields, allowing us to reliably engage appropriate influencers. Micro-influencer marketing, gaining increasing attention, achieves deep resonance by employing influential KOLs who are closer to the target audience, resulting in a strong track record of success.