So-called “promotion” refers to sales promotion activities aimed at driving new purchases. Examples include offers like “Buy one, get one free” or “Limited-time discount campaigns.” Now, how does PR differ from this?PR, on the other hand, is more about indirectly influencing purchase motivations. It involves activities that enhance positive awareness and build trust for products or brands.On one hand, clients who come to us saying, “We want PR,” often find themselves in situations with no fresh news to share. This could mean they have been on the market for ten years without any notable recognition, and they don’t have new products either. They want to somehow gain visibility in the market and encourage people to make purchases.In such cases, running campaigns or promotions can generate “buzz” and lend a sense of newsworthiness. PR is always about conveying a story—it’s the essence of the discipline.

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